On July 25-26, the 13th CFS 2024 Financial Summit and Amazing 2024 Innovative Entrepreneurs Festival were grandly held in Beijing. Onion Group was invited to attend the summit and was honored with the “2024 Outstanding Overseas Brand Award” for its exceptional achievements and profound impact in its international expansion strategy through its overseas brand, SYLPH!

As one of China's most influential platforms for economic thought exchange, this year's Financial Summit focused on the theme “Finding New Drivers for the Chinese Economy.” The event brought together industry leaders to explore China’s economic landscape amid global challenges and changes, discussing new productive forces and aiming to gather and share business insights to drive China's economic transformation and development.

Navigating the Waves and Sailing to New Heights in Foreign Trade

With China’s reform and opening-up advancing, a series of supportive policies for cross-border e-commerce have been introduced, allowing many businesses to seize opportunities, set sail, and expand into overseas markets. The cross-border e-commerce industry is booming, becoming a significant new growth curve for the Chinese economy.

In this wave of globalization, Onion Group, the first digital commerce enterprise in Guangzhou approved by the Ministry of Commerce for integrating online and offline development, has continually excelled in the cross-border e-commerce field, leading the way. From its early days as a “cross-border mover” to becoming a “brand creator,” and from “buying globally” to “selling globally,” Onion Group’s development reflects the robust growth of China’s cross-border e-commerce industry and showcases the achievements of China’s high-level opening-up.

In recent years, leveraging its rich brand management experience and forward-looking international perspective, Onion Group has vigorously promoted brand internationalization. By deeply analyzing and accurately understanding the global market, the company has successfully developed several high-quality, popular proprietary brands, including the fashion accessories brand SYLPH, the adult brand SOULOVE, and SEXROSE.

▲ SYLPH, a fashion accessories brand created by Ms. He Shan, is designed for contemporary women. The brand name, derived from “wind spirit,” symbolizes purity, freedom, softness, and agility, embodying a powerful inner strength.

For diverse overseas markets, Onion Group implements a localization strategy, leveraging global supply chain advantages and cross-border e-commerce service ecosystems to establish a high-quality, efficient channel operation and product structure system. This approach has allowed its overseas brands to quickly gain consumer recognition and favor, enhancing their visibility and influence in international markets.

This award not only recognizes Onion Group’s achievements in brand internationalization and innovative practices in cross-border e-commerce but also signifies the company’s solid progress in global competition. Behind this accolade is Onion Group’s keen market insight, profound understanding of consumer needs, and continued brand value creation.

Currently, Chinese brands are entering a new phase of quality enhancement and accelerated upgrading in their global expansion. Onion Group will take this opportunity to increase R&D investment, drive further optimization of products and services through innovation, enhance core brand competitiveness, deepen its global market presence, and collaborate with more partners to tell the Chinese story, share new development opportunities, and contribute to the high-quality long-term development of the Chinese economy.